Michigan-based Meijer’s online program, called “Gingerbread Bites Back,” invites shoppers to submit their funniest or most off-the-wall submissions for a photo contest of the most original gingerbread creation (person or house); a video project capturing an interesting take on people baking or eating gingerbread; or a contest inviting people to place downloadable gingerbread imagery in humorous or unique settings or situations.
The online contest (www.facebook.com/meijer) will include thousands of dollars in gift card prizes to nearly two dozen winners. The contests will conclude Dec. 23. Gingerbread fans are asked to submit entries for any of the individual contests to the Meijer Facebook page by Dec. 18.
“The gingerbread man is an iconic feature of the holidays, and the perfect symbol to generate excitement for a program that entails, fun, creativity and the joy of giving,” said Kevin Brown, chief marketing officer for Meijer. “As Meijer approaches one-half million Facebook ‘likes,’ this contest provides a great opportunity for our customers to demonstrate their creativity through the digital and social channels they continue to embrace.”