Last updated on August 16th, 2012 at 12:04 pm
More than 114 retailers nationally, totaling more than 10,000 stores, use MyWebGrocer’s database to power their online grocery solutions, including digital circulars, list building and eCommerce tools.
The Vermont Select Premium Extra Sharp 2-lb. package of Cabot Cheddar cheese was product 1 million and joins 57,626 other brands in MyWebGrocer’s database, which also includes private label. Within the extensive library of products, MyWebGrocer maintains a list of ingredients, nutritional facts and photos. Details such as unit size, flavors and packaging are constantly updated so the database always serves as a useful resource that can be leveraged by retailers and brands.
Additionally, Winooski, Vt.-based MyWebGrocer is able to gain valuable insights into how products move across their network of stores, and can track a product through to final purchase at a retailer and monitor ROI on specific brand advertisements and campaigns.