Planters Debuts ‘NUT-rition’ Peanut Butter In Three Flavors

Last updated on September 4th, 2012 at 12:01 pm

Peanut butter just got a makeover, as Planters introduces a new PB that has a bit of a punch. Created for adventure-seekers, the new line is the first national brand to add wholesome ingredients like bananas, granola, berries, raisins, cinnamon and nuts into its peanut butter, according to a news release. The Planters NUT-rition varieties are a delicious new take on the peanut butter people have come to love.

Made with a peanut butter base, Planters NUT-rition peanut butter is nutrient dense and a good source of energy, providing six to seven grams of protein per serving and at least five vitamins and minerals, depending on variety.

“Planters NUT-rition peanut butter will change the way PB lovers think about their favorite staple,” said Jon Hall, brand manager at Kraft Foods. “Once fans get a taste of NUT-rition, we know they’ll be hooked! It’s time for all of us to expect more from peanut butter.”

Made with real chunks of granola and dried fruit, Planters NUT-rition is a combination that results in 0g of trans fat per serving and numerous snack options.

Planters NUT-rition peanut butter is available nationwide in 12-oz. jars, with a suggested retail price of $3.49-$3.99. It’s available in three flavors: Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut.

Mr. Peanut and Peanut Butter Doug

Planters will be releasing a new advertising campaign with the iconic Mr. Peanut along with his adventurous stunt double, “Peanut Butter Doug.” Identical to Mr. Peanut with the exception of a goatee and aviator sunglasses, Peanut Butter Doug is the nut sent in to take the “crushes” for Mr. Peanut to create the new Planters NUT-rition peanut butter. The campaign, developed by BEING NY, part of TBWA, includes print, digital and social media creative that will be featured in lifestyle and sporting magazines this fall.