Last updated on September 4th, 2012 at 12:14 pm
Stride gum has revealed the latest addition to its lineup—the Shaun White-inspired, Mintacular. Mintacular, the second collaboration between Stride and professional snowboarder/skateboarder and two-time gold-medalist Shaun White, is available now in stores nationwide. Similar to Whitemint, the first Stride Shaun White-endorsed product, White was closely involved in selecting Mintacular’s minty flavor profile and package design.
To celebrate the launch and give New Yorkers a first taste of Mintacular, Stride teamed up with 7-Eleven Inc. for a one-day event in the Big Apple. White was a star guest of the 7-Eleven store on East 14th Street between 2nd and 3rd avenues in New York City and gave away samples of the new gum and interacted with customers.
In the featured photo at top: Shaun White promotes his new Stride flavor, Mintacular. (Photo by Stuart Ramson/Insider Images for Stride).
