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M&M’S Will Return To The Big Game In February

M&M'S Ms. Brown
Ms. Brown will return during the Super Bowl in February.

Last updated on June 13th, 2024 at 11:53 am

M&M’S Brand will return to the Super Bowl on Feb. 3, 2013, with an all-new 30-second commercial during the first quarter, Mars Chocolate North America has announced.

Last year during “The Big Game,” M&M’S introduced the world to the original spokescandy—Ms. Brown—via a hilarious 30-second commercial co-staring fan-favorite spokescandy, Red. The spot scored with critics and fans alike, topping several “best of” lists, including YouTube’s Ad Blitz.

“We’re excited to be back on the world’s biggest stage,” said Roy Benin, chief consumer officer for Mars Chocolate North America. “The introduction of Ms. Brown will be a tough act to follow, so we’re planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl.”

M&M’S plans to reveal additional details regarding the Super Bowl spot in January.

For additional information regarding M&M’S, visit www.facebook.com/mms or www.mms.com.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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