To encourage coffee-loving customers to try its latest, darkest roast coffee, 7-Eleven is holding Dollar Coffee Wednesdays in January, when every size cup of coffee will cost $1. The new Brazilian Dark Roast is the convenience retailer’s richest, most full-bodied coffee to date, according to a news release. Made from 100 percent Arabica beans, the premium blend starts with mountain-grown coffees from Southwestern Brazil that are roasted dark to create its rich and full-bodied taste.
“We take great measures to ensure that our coffee is of the highest quality,” says Laura Gordon, VP of brand innovation for 7-Eleven. “Every batch is tested by ‘Master Tasters’ to make sure 7-Eleven’s coffee offers premium taste, texture and aroma. The Brazilian Dark Roast is another example of 7-Eleven delivering high-quality roasted coffee at a value price to its guests.”
During $1 Coffee Wednesdays in January, customers may try the new premium dark roast or create their favorite coffee creation in any size of cup. The dollar coffee deal is valid all day every Wednesday in January at participating 7-Eleven stores nationwide. All the coffee condiments choices—sweeteners, flavors and toppings—are included in this price.
7-Eleven was the first U.S. retailer to offer fresh-brewed coffee in to-go cups back in the mid-1960s.
Find out more at www.7-Eleven.com.