Dunkin’ Donuts and WhiteWave Foods have announced a licensing agreement to introduce Dunkin’ Donuts Coffee Creamers at grocery outlets nationwide. Available in the refrigerated dairy section of select grocery outlets and club stores, Dunkin’ Donuts Coffee Creamers are made with real milk and cream as a companion for coffee.
WhiteWave Foods, a leader in coffee creamers and premium dairy products, will develop, manufacture and distribute Dunkin’ Donuts Coffee Creamers. Dunkin’ Donuts Coffee Creamers are sold in 32-oz., quart-sized bottles in four different varieties, including Original, Fat-Free, Extra Extra and Unsweetened.
According to John Costello, Dunkin’ Brands’ president of global marketing and innovation, Dunkin’ Donuts Coffee Creamers provide an opportunity to reinforce Dunkin’ Donuts’ coffee excellence to both existing guests and new customers by bringing the brand to a category that is highly relevant to hot coffee in the at-home occasion.
“As America’s leading retailer of coffee-by-the-cup, finding new and innovative ways to reinforce our coffee leadership is a priority for our brand and our franchisees,” he said. “Consumers have told us they love the idea of Dunkin’ Donuts Coffee Creamers at their grocery store, and we feel this launch will strengthen our brand’s association with hot coffee, increase our visibility at grocery stores around the country and ultimately drive more hot coffee sales when consumers visit our restaurants.”
Added Carlos Veraza, president of coffee creamers and beverages and channels for WhiteWave Foods, “We believe the introduction of Dunkin’ Donuts creamers is a bold first step toward transforming the unflavored coffee creamer category, with the real dairy experience consumers have come to expect from Dunkin’ Donuts. Dunkin’ Donuts has a very loyal consumer following, but not all of their consumers have the option to visit a Dunkin’ Donuts outlet to experience the coffee they love. By launching these coffee creamers in grocery and club stores nationwide we are able to bring this great taste and experience right to people’s homes.”
Dunkin’ Donuts’ packaged coffee, distributed by Smuckers, has been available in grocery stores nationwide since 2007.