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Fresh & Easy Reintroduces Itself To Customers With Marketing Campaign

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Fresh & Easy this week launched a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company says it has reinvigorated the brand and its stores with the aim of being the anytime, anyway, anywhere solution for getting healthy, convenient and affordable food.

The marketing campaign will include radio, outdoor, digital and social media elements running in all markets. Campaign materials can be seen here. The campaign is centered on five pillars that differentiate Fresh & Easy as a new kind of market designed for modern consumers:

1. Affordable organics
Everyone has the right to enjoy great-tasting organic food at an affordable price. And with the launch of the Wild Oats brand at Fresh & Easy, now customers can replace the entire pantry with natural and affordable solutions.

2. Handmade in the Fresh & Easy kitchen
All of Fresh & Easy’s freshly prepared food is hand-picked, hand-chopped and handmade by its chefs in a kitchen just like its customers—only bigger.

3. Delivered fresh daily
It’s about time food got to the market the same day customers did, which is why the grocer delivers food at its peak freshness every single morning.

4. No hidden “unpronounceables”
If food has the Fresh & Easy name on it, it has no artificial colors, flavors or any other hidden “nasties.”

5. Meal solutions
Whether looking for a quick bite or a gourmet meal, Fresh & Easy says it has hundreds of prepared meals to satisfy any appetite.

“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” said Mike Evans, Fresh & Easy’s head of marketing. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”

El Segundo, Calif.-based Fresh & Easy operates 167 stores in Arizona, California and Nevada.

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Donald E. Stephens Convention Center
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