This strategic alliance will enable participating INFRA members in the Midwest region to improve their purchasing position in the market and have a platform that is flexible enough to support innovation, according to KeHE.
“We are extremely proud of the results from our (initial) relationship in the Northeast region. The addition of the Midwest region to our strategic partnership will further our ability to provide exceptional distribution options and to support the success of natural food stores,” said KeHE Chief Commercial Officer Mike Leone.
The program launched last week and is designed to drive further growth and development of both independent natural food stores and the INFRA organization itself.
KeHE says it plans to continue rolling out innovative distribution options to support the success and sustainability of independent natural food retailers and to leverage its unique leadership position in the industry to provide new programs and services that will grow sales for these retailers.