The Side Delights Gourmet Petites brand has been a standout in the petite fresh potato category since it launched and earned the PMA Impact Award for Excellence in Packaging in 2014. Now, the line is growing with consumer demand and retailer requests, according to the company. Side Delights Gourmet Petites is adding Sweet Fingerlings and Choice Russets, expanding the line to eight options.
Sweet Fingerlings are baby sweet potatoes with moist orange flesh and thin, tender skin that eliminates the need to peel. Choice Russet petite potatoes have a classic, delicate potato flavor with a firm texture and thin brown skin; they also do not require peeling.
Side Delights Gourmet Petites will continue to be available in a 1.5-lb. stand-up pouch bags with re-sealable zippers, but shoppers will now have four new packaging options from which to choose. All eight varieties of Gourmet Petites also will be available packed in lay-down mesh pillow packs in both 1.5-lb. and 3-lb. sizes, as well as in mesh bags with “wine labels,” also in 1.5-lb. and 3-lb. sizes. This array of varieties and packaging choices allows retailers to stock the Side Delight Gourmet Petite items that best align with their store’s merchandising needs as well as create the greatest interest with their shoppers, the company says.
“But we didn’t stop there,” adds Kathleen Triou, president and CEO of Fresh Solutions Network. “From research done by the United States Potato Board, we know that petite potatoes have a higher incidence of unplanned purchases than any other form of potato. So we created a powerful merchandising tool for our Gourmet Petites line that our retail customers can use in driving incremental potato sales.”
The new shipper display holds 18 packages of Side Delights Gourmet Petites, yet needs only 3.3 s.f. of selling space, according to the company. The merchandiser is made with UV-coated, high-end Kemi-Lite board for durability, water resistance and stability and is shipped pre-packed with two dozen Gourmet Petite packages in any assortment of varieties that the retailer chooses.
“We couldn’t be more excited about our expanded lineup of varieties, package options and merchandising support,” says Triou. “Side Delights Gourmet Petite potatoes have been an astounding sales success since day one, but now we can really bring a full arsenal of business-building offerings to our retail customers. We’ve got the most product options in the fastest-growing segment of the fresh potato category of any fresh potato shipper, so we’re ready for a real rocket ride.”
The new varieties and packages of Side Delights Gourmet Petites are ready to ship. Retailers can contact their Fresh Solutions Network partner for more information or to place an order.