Last updated on October 26th, 2015 at 02:25 pm
Golub Corp. (Price Chopper) executives recently joined with officials from the Italian Trade Commission to announce a new multi-year partnership agreement to increase the variety of authentic Italian products across all Price Chopper stores in six states. The partnership—one of only three in the country, and the only of its kind on the East Coast—is focused on bringing authentic Italian products to Price Chopper Supermarkets and Market 32, and includes cooperative advertising, extensive sampling and a promotional sweepstakes that will send a shopper to Rome, Italy.
“We are delighted to embark on this important partnership and collaboration with the Golub Corp., engaging and educating consumers about Product of Italy,” said Maurizio Forte, Italian Trade Commissioner and the commission’s executive director for the U.S. “Italian imports to the U.S. are up 23 percent at the close of the third quarter. Italy remains the No. 1 importer in many categories, including cheese, olive oil, pasta and wine. Authentic Products of Italy are a celebrated part of Italy’s cultural identity. For centuries, we have combined the best ingredients transforming them into extraordinary products, which we are so pleased to share. Americans are among the most discerning consumers in the world. Their interest and appreciation of authentic specialty products is a testament to Made in Italy and Price Chopper’s commitment to growing its specialty categories.”
The partnership’s first promotion, dubbed “Extraordinary Italian Taste,” ran Oct. 11-24. It showcased new varieties of authentic Italian cheese, cured meats, crackers, pastry, beverages, pastas, sauces, pesto, tomatoes, vegetables, fish, oils, vinegars, wood-fired pizza and gelato, which enhances Price Chopper’s and Market 32’s edible portfolio of nearly 850 Italian imported products.
The breadth and variety of this portfolio is expected to increase over time, as the international partnership grows and develops.
“Italian heritage runs deep throughout our marketing footprint, and its powerful culinary influence continues to inspire the way many of us eat,” said Jerry Golub, CEO of Golub Corp., parent company of Price Chopper and Market 32. “We recognize that customers are looking for authentic products with which to make traditional ‘old-world’ and new classic Italian dishes for their families, and we’re confident that this partnership will help us to provide the best assortment of genuine Italian products available.”
