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SpartanNash To Become Primary Wholesaler To Gordy’s Market

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Last updated on June 13th, 2024 at 11:53 am

SpartanNash has signed a long-term contract to be the primary wholesaler to Gordy’s Market, the largest locally-owned and -operated grocer in the western Wisconsin area.

SpartanNash will begin distributing private brand product to Gordy’s in mid-February and will be servicing the retailer as its primary distributor by May. Gordy’s will be serviced out of SpartanNash’s St. Cloud, Minnesota, distribution center.

Gordy’s Market was founded by Gordon Ray and Donna Schafer in 1966 on the south side of Chippewa Falls, Wisconsin, and has grown to include 21 stores and 13 express fuel stations.

“As a wholesale/retail operator, SpartanNash’s leadership clearly understands what it takes to deliver quality products, competitive pricing and exceptional customer service,” said Gordy’s CFO David Schafer. “We have been impressed by SpartanNash’s leadership, commitment to growth, private brand offerings and portfolio of value-added services.”

In addition to national brand products, SpartanNash will distribute its exclusive Our Family brand, as well as the Top Care, Value Time and natural and/or organic and eco-friendly Full Circle brands.

“Gordy’s is a perfect fit for our distribution operations,” said Dennis Eidson, SpartanNash president and CEO. “We have years of experience meeting our Wisconsin customers’ preferences, our St. Cloud DC is strategically located to minimize food miles and we are positioned to help Gordy’s grow. We see this agreement as a win/win for both parties.”

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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