Last updated on February 10th, 2016 at 02:31 pm
Mars Inc. says it will remove all artificial colors from its food products as part of a commitment to meet changing consumer preferences. Products across the range of the company’s chocolate, gum, confection, food and drink businesses will be affected by the change, which will take place incrementally over the next five years.
“We’re in the business of satisfying and delighting the people who love our products,” said Grant Reid, president and CEO of Mars. “Eliminating all artificial colors from our human food portfolio is a massive undertaking and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars.”
Mars says removing all artificial colors from a human food portfolio that features more than 50 brands represents a complex challenge. The company’s strategy includes partnering with suppliers to identify new ingredients and formulas that meet its rigid safety and quality standards, addressing all legal and regulatory requirements and creating accessible ways to gather input and feedback from consumers throughout the reformulation process.