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Franchise Expansion Planned For Wahlburgers

Wahlburgers

Last updated on March 7th, 2016 at 10:18 am

Wahlburgers of Hingham, Massachusetts, founded by Chef Paul Wahlberg with celebrity brothers Mark and Donnie, has announced franchise deals with five new franchise groups to open more than 30 stores in several major metro markets in Massachusetts, California, Georgia, Michigan, Ohio, North Carolina and South Carolina.

Seven restaurants currently are open, with three more slated within the next few months in Boston’s Logan Airport, Las Vegas and Philadelphia.

Since its 2011 debut in Hingham, Wahlburgers has expanded steadily. To date, 12 area development deals, including at two airports, are in place, committing franchise groups to a total of 118 Wahlburgers over the next several years.

“We are on the road to bringing Wahlburgers to a city near you,” said Mark Wahlberg. “We’ve created this family business with a mission to welcome families and friends from around the world to a place where they can break bread, enjoy some great food and lots of laughs.”

Added CEO Rick Vanzura, “As we pick up the pace of our national expansion, we are pleased to be working with a group of experienced franchisees who have histories of running multiple units successfully. We’re glad that they are embracing the brand and thank them and the millions of Wahlburgers fans who are contributing to our early success.”

According to Vanzura, a new Massachusetts development group, including Wahlberg family members, will open five to 10 additional restaurants in the state, including one in Dorchester, the Wahlberg brothers’ hometown. Four restaurants are planned for the Carolinas in Charleston, Charlotte and Myrtle Beach. The greater Atlanta metro area and Savannah will be home to six restaurants, and six are slated to open in Cleveland and Detroit. Eight are planned for the Northern California Bay area, and a 15-store agreement was signed for Los Angeles in January.

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