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Coborn’s And Foodtown Deploy Birdzi’s Shopper Engagement Platform

Last updated on June 13th, 2024 at 11:52 am

Minnesota-based Coborn’s and New Jersey-based Foodtown, have selected the Birdzi (sounds like bird’s eye) platform to provide personalized digital savings for their shoppers and increase customer engagement. The independent chains selected Birdzi for its ability to create personalized offers and drive loyalty at home, in store and on the go.

The Birdzi platform allows retailers to target shoppers based on their personal preferences, purchase history and current location. Grocers using Birdzi technology have seen week-over-week growth in shopper engagement as they deliver targeted, relevant offers to their customers. The omnichannel approach that Birdzi enables attracted Coborn’s and Foodtown as they work to deliver the same experience to their own customers.

“Birdzi is excited to be working with both Coborn’s and Foodtown to drive their customer engagement and shopper loyalty initiatives,” said Shekar Roman, co-founder and CEO, Birdzi. “Birdzi’s intelligent integration of an offer creation platform, mobile application, in-store beacons, consumer data analytics and more allow independent grocers like Coborn’s and Foodtown to easily create and deliver offers, quickly achieving growth.”

Coborn’s Inc., founded in Sauk Rapids, Minnesota, in 1921, operates 50 Coborn’s Cash Wise and Marketplace Foods grocery stores in the Upper Midwest, many of which also include liquor stores and fuel stations. Coborn’s has been on the leading edge of implementing technology innovations that promote a preferred customer experience and when the grocer decided to deploy it’s loyalty program, they recognized that a partnership with Birdzi made sense in building out and executing the strategy. The company’s beta launch for its loyalty program took place May 1.

“Building a data-driven customer-centric marketing strategy has long been a goal of mine,” said Dennis Host, VP of marketing, Coborn’s. “When we began conceiving the program requirements and exploring possible technology partners, we recognized that Birdzi was a perfect fit. They are able to provide personalized, relevant offers and help drive customer loyalty through very current technology streams. Once our program is fully launched, with the help of Birdzi, we will be delivering a very advanced personalized loyalty program to our guests through an app, dedicated website and in-store beacon technology.”

With more than 60 locations across New Jersey, New York and Pennsylvania, Foodtown, Inc., a division of Allegiance Retail Services, has more than 60 years of experience serving grocery shoppers in the region.

“Given our commitment to customer satisfaction, we wanted to provide a single, comprehensive solution to deliver personalized campaigns across multiple shopping channels,” said Patty Youchock, director of advertising and marketing, Allegiance Retail Services. “With the help of Birdzi’s unique shopper engagement platform we are able to provide shoppers with offers through our mobile app and personalized digital circulars.”

To learn more about Birdzi and its shopper engagement platform, email [email protected].

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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