Home » NACS Toolkit Helps C-Stores Grow Better-For-You Sales

NACS Toolkit Helps C-Stores Grow Better-For-You Sales

Last updated on June 13th, 2024 at 05:05 pm

The National Association of Convenience Stores (NACS) has published a new online toolkit for retailers that shares eight low-cost and proven examples of how convenience store operators can successfully grow their healthy offer and increase sales of better-for-you items.

Through the NACS refresh initiative, the new online “Ideas That Work To Grow Better For You Sales” toolkit is one of a collection of resources, info graphics, videos, podcasts and NACS Magazine articles that share examples of how convenience stores can successfully increase sales of better-for-you items and deliver healthier options to their customers.

This toolkit, created by NACS and Cornell University’s Food and Brand Lab, shares convenience store-specific examples of evidence-based practices.

“Continued growth in sales of healthier, nutritious foods underscores the need for new strategies that capitalize on changes in consumer demand. NACS is leading the effort to create and communicate new opportunities for convenience retailers to both expand their selection of better-for-you offers and grow their business,” said Jeff Lenard, NACS VP of strategic industry initiatives.

“There is one more critical element to emphasize: The convenience store industry shares more ideas than any other retail channel. For this project, retailers allowed NACS to test key insights and share the results with other retailers who can determine how these findings will improve their own operations,” said Lenard, adding that NACS and Cornell will continue to build the online toolkit and share new data as it becomes available.

The Food and Brand Lab was created by Professor Brian Wansink, a leader in Applied Economics and Management at Cornell University in Ithaca, New York. Food and Brand Lab research has driven the creation of the USDA’s Smarter Lunchrooms Movement and the Grocery Retail Scorecard.

Lenard encouraged retailers interested in working with NACS to test new ideas and explore partnerships to contact him at [email protected].

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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