Ahold Delhaize has released its “Better Together” strategy, the company’s corporate plan for fully capturing the benefits of international scale, combining the power of its retail brands and associate expertise. Building on what it says is a solid financial foundation and strong track record of cost discipline, Ahold Delhaize’s goal in 2017 will drive profitable growth in supermarkets, e-commerce and smaller formats.
Dick Boer, Ahold Delhaize CEO, said, “We are excited to share our Better Together strategy, which builds naturally on our combined strong performance as well as the strong foundations of the local brands in our group. Guided by this common compass, we will continue to improve our family of brands to be a better place to shop, a better place to work and a better neighbor, every day. We are meeting the needs of customers today and anticipating those of tomorrow, by providing more value, quality and convenience.”
The Better Together strategy has three pillars:
• Save for customers: buy better, operate smarter, waste less;
• Invest in customer proposition: Affordable for all, best own brands, fresher and healthier, most local and personal service; and
• Funding growth in key channels: supermarkets, e-commerce and smaller formats.
Ahold Delhaize says it has confirmed its commitment to its e-commerce businesses by meeting the growing customer demand for online grocery solutions and by building the leading e-commerce platform in the Netherlands and Belgium. In addition, the company says it is prioritizing three areas where it can have the most impact on the lives of its stakeholders and, in doing so, become a stronger, more sustainable company: promoting healthier eating, reducing food waste and creating healthy and inclusive workplaces for the 375,000 associates at its brands. All brands will set clear targets in the areas of product integrity, sourcing, tackling climate change and taking care of its people, according to the company.
