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Frahm Promoted To President Of Stater Bros. Markets

George Frahm
George Frahm

Stater Bros. Markets, a privately owned supermarket chain in Southern California, is promoting George Frahm to the position of president, effective Jan. 15, 2018.

Frahm will report directly to Stater Bros. CEO Pete Van Helden, whom he is succeeding. Van Helden had served as president and COO since 2013 and succeeded Jack Brown as CEO in 2016.

A seasoned executive with more than 45 years of experience in the supermarket industry, Frahm’s grocery career began in 1973 at the Stater Bros. supermarket in Glendora as a clerk’s helper and janitor. He progressed through a range of retail store and district supervision roles, holding the positions of store manager, retail grocery supervisor and retail district manager.

In 1995, Frahm was promoted to the position of director labor relations. He continued to advance to increasing levels of responsibility, excelling in the roles of VP labor relations, SVP administration, group SVP retail operations and administration, EVP retail operations/administration and EVP administration/distribution, his most recent role.

Frahm holds a B.A. Degree in psychology from California State University, Los Angeles, and is also a graduate of the University of Southern California (USC) Food Industry Executive Program. He is a past chairman of the board of directors for the California Grocers Association (CGA), and has served as a trustee on the CGA Educational Foundation.

“George is a remarkable leader who embodies the spirit of the Stater Bros. ‘family,’” said Van Helden. “George’s extensive contributions to the company’s success have been invaluable, and his promotion to president reflects his broad knowledge of the food industry, commitment to honoring Stater Bros. unique corporate culture and continued contributions to Stater Bros. success.”

Stater Bros. was founded in 1936 in Yucaipa, California, and has grown to become the largest privately owned supermarket chain in Southern California and the largest private employer in both San Bernardino County and Riverside County. The company operates 171 supermarkets, and employs approximately 18,000 people. Since 2008, Stater Bros. and Stater Bros. Charities have contributed more than $75 million in food and funds to local Southern California communities.


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