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Sprouts Farmers Market Adds Wild About Sprouts Products

Wild About Sprouts Broccoli Sprouts

Rä Foods’ Wild About Sprouts brand is continuing its national expansion through a distribution agreement with Sprouts Farmers Market, starting with 134 Sprouts Farmers Market stores in California. The companies expect to expand distribution to additional regions.

The Sprouts Farmers Market locations will carry five of the brand’s six varieties: alfalfa, broccoli, clover, clover and alfalfa and clover and broccoli. Wild About Sprouts’ COLD-GROWN safety process and inventive package is a greenhouse in itself, containing nearly 7,000 seeds, living and growing into sprouts, fully tested for pathogens and untouched until the consumer removes them for consumption. All Wild About Sprouts products are sustainably grown, free of herbicides and pesticides and are non-GMO. 

This collaboration brings together the creations of Wild About Sprouts with the commitment to quality and variety that Sprouts Farmers Market is renowned for. Customers at Sprouts will have access to this curated selection of Wild About Sprouts products that cater to a range of dietary preferences, ensuring health-conscious consumers can find their favorite items.

Barry Didato, president of Wild About Sprouts, expressed his enthusiasm for the partnership. “We are excited to join forces with Sprouts Farmers Market, a brand that shares our values of promoting well-being through quality, wholesome products. This collaboration allows us to reach a broader audience and inspire more individuals to embrace a healthy and vibrant lifestyle.”

About Sprouts Farmers Market

True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness with a carefully curated assortment of better-for-you products paired with purpose-driven people.

Headquartered in Phoenix, Arizona, Sprouts Farmers Market is one of the largest and fastest-growing specialty retailers of fresh, natural and organic food in the United States.

Read more produce news from The Shelby Report.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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