Home » Weis Markets Donates $225,000 To Paralyzed Veterans Of America
Corporate Chain Store News Northeast Store News

Weis Markets Donates $225,000 To Paralyzed Veterans Of America

Paralyzed Vets logo

Weis Markets presented a $225,000 donation to the Paralyzed Veterans of America (PVA) in support of its “Mission: ABLE” Heart of the Brave campaign, which encourages veterans and their families, corporate supporters and friends to help create an America where the most severely injured veterans have access to care, jobs and benefits.

The donation, presented Aug. 1, was generated through customer contributions during a two-week, in-store fundraising program. Weis stores raised $195,000, and a corporate contribution rounded up the donation to $225,000. This is a significant increase from Weis’ inaugural PVA Veteran’s Day campaign in 2017, which raised a total of $150,000 for the organization.

Paralyzed Vets and Weis Markets“We are extremely grateful to our customers for their generosity, and we’re proud of our many associates who helped generate this donation, which was a $75,000 increase over what was donated during our inaugural PVA campaign last year,” said Ron Bonacci, VP of advertising and marketing for Weis Markets. “Paralyzed Veterans of America provides much-needed support to veterans who have sacrificed so much for our country. We are pleased to be working in support of this deserving cause.”

To support the initiative, Weis Markets and its associates encouraged customers to make small donations at checkout by rounding up their orders or purchasing $1, $3 or $5 vouchers from June 21-July 11. 

With more than 42,000 American veterans living with spinal cord-related paralysis, PVA’s mission is to create an America where the most severely injured veterans are provided the physical care needed to live a healthy life, receive the benefits they’ve earned through military service and obtain job training and opportunities for new and fulfilling careers.


Keep reading:

Weis Markets ‘Paws For Pets’ Raises Record Amount For Animal Shelters

Weis Markets Opens Sixth New Jersey Store In Randolph

Weis Markets Upgrading In-Store Wi-Fi At All Locations

Learn how independent grocers of all sizes can gain control over their conversation with their shoppers and personalize their shopper engagement by making data actionable as they reduce advertising costs and increase conversions.

Hear from Alexa Dash, Head of Ecommerce of Dash’s Markets, on how AppCard made a difference for their shoppers during the pandemic and how they continue to see growth.

REGISTER NOW TO VIEW THIS INFORMATIVE ON-DEMAND WEBINAR

Featured Photos

Featured Photo Grand Opening
Foodtown
New Hartford, Connecticut
Share via
Copy link
Powered by Social Snap