Home » Foster Farms Debuts A Virtual Assistant In The Fresh Chicken Case
Category News Equipment & Technology Home Page Latest News Marketing Meat/Seafood/Poultry Operations Packaging Suppliers Technology West

Foster Farms Debuts A Virtual Assistant In The Fresh Chicken Case

A Foster Farms chicken package with DORI.

Livingston, California-based poultry company Foster Farms is introducing DORI (Deals. Origin. Recipes. Info.), a new, interactive on-package QR code that is designed to make shopping for chicken easier.

Foster Farms Debuts A Virtual Assistant In The Fresh Chicken CaseWith what Foster Farms describes as a “friendly emoji style,” DORI acts as a virtual assistant connecting consumers to exclusive savings, more than 500 fresh chicken recipes, a guide to poultry labeling terms and more.

DORI is accessible via smartphones wherever Foster Farms fresh chicken is sold. It is debuting across all Foster Farms fresh chicken lines, including Fresh and Natural, Simply Raised and Organic products.

With the iOS 11 and Android updates that enable QR scans directly from smartphone cameras, a QR code resurgence is predicted by technology industry analysts, says Foster Farms.  

“As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI as a new channel to deliver information about our products and reward our loyalists,” said Ira Brill, director of communications for Foster Farms. “People are looking for convenience and savings and want to know more about where their food comes from. DORI is a new tool for us to share information that our consumers care about.”

Foster Farms will be supporting the DORI roll out with in-store point-of-purchase signage, social media support, as well as other marketing activity such as flash sales and promotions. The company expects to expand DORI to all its other product lines by 2019.

Keep reading:

Karv Survey Reveals Consumers Want Meat Sourced From U.S.

Chicken Presents Opportunity For Sales Growth Across The Store

National Chicken Council Launches Virtual Reality Chicken Production Tour

Fresh Intelligent Forecasting: The Superpower Against Labor Shortages?

Can automation and digitization of fresh operations help retain frontline workers, maximize scarce labor hours and minimize labor expenses, errors, and disruptions? Invafresh discusses the role fresh food retail technology plays in achieving this goal.

Learn More

3 Methods For Reducing Grocery Store Shrink

Grocery store shrink has been at an all-time high, costing the retail industry around $61.7 billion in sales. It’s a problem that can be mitigated. Storewise explains how.

Learn More

Featured Photos

Featured Photo Fresh Produce and Floral Council Expo, April 6
Anaheim Convention Center
Anaheim, California
Share via
Copy link
Powered by Social Snap