Unilever has completed its fragrance disclosure initiative. Consumers in the U.S. can view fragrance ingredients found in more than 1,100 Unilever beauty and personal care products across 15 brands down to 0.01 percent of the product formula.
The company, headquartered in Englewood Cliffs, New Jersey, is leading the industry by listing product-specific fragrance ingredients down to this level of detail for its entire mass-market portfolio of beauty and personal care products.
The company’s transparency initiative goes beyond U.S. regulations for beauty and personal care products, which require companies to only list fragrance generically on packages. In February 2017, Unilever was the first in the industry to announce its intention to disclose fragrance ingredients down to 0.01 percent of the product formulation and completed this goal on time. Additionally, the company is updating its packaging labels in the U.S. to voluntarily list fragrance allergens according to the current European Union labeling regulations.
“We are more committed than ever to transparency and building trust in Unilever and our brands,” said Amanda Sourry, president of Unilever North America. “With the completion of our fragrance disclosure initiative, people now have access to more detailed ingredient information for the products they use and love from Unilever. We are very happy to see that other companies in the industry have announced plans to disclose fragrance ingredients in the future.”
The company’s product-specific fragrance listings are available through SmartLabel, an industry-wide digital platform that provides a way to get more information about products. Ways to access SmartLabel for Unilever products include scanning the UPC barcode with the free SmartLabel app available for Apple or Android devices.
One of the major benefits of using SmartLabel is that the company is able to provide explanations of each ingredient, such as the scent it imparts on the product. The company also provides information on its approach to developing safe products, explanations of ingredient types and answers to common questions.
In addition to the U.S., the company has also recently rolled out fragrance disclosure on individual home care and beauty and personal care products on the ‘What’s in our Products’ section on Unilever websites across Europe.
Unilever is a supplier of beauty and personal care, home care and foods and refreshment products with sales in more than 190 countries reaching 2.5 billion consumers a day. It employs approximately 9,000 people across North America generating more than $10 billion in sales in 2017.