Kraft Heinz has launched Oscar Mayer Natural Meat and Cheese Snack Sticks intended to be sold in convenience stores to target consumers looking for protein snack alternatives.
The Natural Meat and Cheese Snack Sticks contain no artificial ingredients and no added nitrates or nitrites. The product is designed for sale across the convenience channel.
Available for shipping in mid-April, Oscar Mayer Natural Meat and Cheese Snack Sticks are the first Oscar Mayer Natural branded items to combine meat and cheese together in a single package as an on-the-go snack for convenience store consumers.
Oscar Mayer Natural Meat and Cheese Snack Sticks are available in two flavors: cracked black pepper uncured hard salami with white cheddar cheese and uncured hard salami with Monterey Jack cheese.
“The robust category growth of natural snacking and meal combos underscores the incredible opportunity we have to extend the Oscar Mayer Naturals brand into convenience stores with our Meat and Cheese Snack Sticks,” said Allie Phillips, head of drug and convenience store sales for Kraft Heinz. “We’re excited to work together with our partners to introduce these delicious, healthy snacks to consumers across the country.”
The Oscar Mayer Natural Meat and Cheese Snack Sticks will be sold in the refrigerated set, and will complement an existing meal combo portfolio that includes P3, Cracker Barrel snacking cheese, Lunchables, and Oscar Mayer Natural Plates.
Kraft Heinz is confident that category growth trends and consumer demand demonstrate an opportunity for the Oscar Mayer Natural Meat and Cheese Snack Sticks with segments that include women, Millennials, Hispanic and health-conscious consumers.
Kraft Heinz has been in business for 150 years. Based in Chicago, Illinois, after the merger between Kraft and Heinz, the company registered 2018 net sales of approximately $26 billion. The portfolio of Kraft Heinz is a mix of iconic and emerging brands globally.
