Delishop will host its official grand opening on Friday, May 3, with an invitation-only ribbon cutting. Mascot Gritty will arrive on Saturday, May 4, and will give away his custom “Gritty Sauce”—Dietz & Watson Sriracha Aioli—to all customers who come out to Delishop during his appearance.
The store interior was designed by Philly-based Shophouse Design and built and installed by Najeeb Sheikh. It will include a bodega, an urban backyard and art installations created by local Philadelphia artists Gloss Black and Kyle Earl.
“For our 80th anniversary, we wanted to do something special for our neighbors,” said Lauren Eni, VP of brand strategy at Dietz & Watson. “Philly plays such a key role in who we are as a brand. We’ve been a part of this community for four generations, since 1939, and this pop-up seemed like the perfect opportunity to celebrate with the people of the city we consider part of our family.”
Delishop will put Dietz & Watson’s signature deli meats on display in new ways. In addition to selling prepackaged meats, cheeses and snacks, the brand has created a collection of deli-inspired fashion and gear, marking the brand’s first foray into fashion. From a “Hot Dog Life” t-shirt and vintage lunch boxes to custom hot dog bathing suits and Dietz Nuts boxers, most of the items will be available in the store and online.
The brand will also be hosting various events throughout its three-month run. From bi-weekly tasting and family nights to unique holiday celebrations, the following are some of the events:
- Family Night: On select Tuesdays, Delishop will host a face painter and magician, water ice, music and giveaways.
- Hump Day Hoagie Flights: On select Wednesdays, Delishop will serve different hoagie samples from a rotation of Philly’s delis.
- Have a Pair: On select Thursdays, Dietz & Watson is partnering with local brewing companies to offer beverage pairings with its meat and cheese offering.
Founded in 1939, Dietz & Watson prepares and handcrafts meats, gourmet franks and sausage and artisan cheese using founder Gottlieb Dietz’s traditional family recipes and cooking techniques. The family-owned and -operated business is a preparer of deli meats and artisan cheeses, offering more than 400 products at supermarkets and neighborhood delis throughout the U.S.