BeatBox Beverages has added fresh watermelon flavor to its Party Punch range, which includes pink lemonade, fruit punch and blue razzberry.
In 2018, Austin, Texas-based Beatbox Beverages LLC showed YOY growth of 108.5 percent in revenue, 310.7 percent in depletions and 446.7 percent in points of distribution.
Available now for order in Alabama, California, Florida, Georgia, Michigan, North Carolina, Ohio, South Carolina and Texas, BeatBox Beverages President Mark King said he anticipates shelf-presence this month.
Trademarked “The World’s Tastiest Portable Party Punch,” the flavored, wine-based Fresh Watermelon Party Punch is offered in a 500 ml single-serve resealable Tetra Pak with a suggested retail price of $3.99 with 12 per case. Alcohol by volume is 11.1 percent.
BeatBox Fresh Watermelon Party Punch is gluten-free, has 130 calories and 8 g of sugar per 5.6-oz. serving.
In 2018, Tetra Pak sales were up 14.2 percent, with volumes up 13.2 percent (Wine & Spirits Daily), and both RTD and single-serve buying trends grew by more than 20 percent each.
“It looks like BeatBox is about to do it again in the high-growth RTD segment. Like everyone, we are always after newly minted LDA consumers, and the party punch has been a great way to reach them,” said Ross Smith, SVP of sales and marketing at Beverage South, a division of J&L Ventures, which is primarily a beer distributor that has distributed the boozy punch for more than a year.
“BeatBox Beverages is spot on with innovation and the flavors of their Party Punch line. Millennials are all about flavors: that’s why we’re leaning heavy on this launch and placing product all over the stores,” said Robert Gulley, category director of beer for Circle K Corp.
In 2014, the founders of BeatBox beverages took their Party Punch to the Shark Tank TV show, walking away with a million-dollar investment from judge Mark Cuban, the biggest investment the show had ever made.
