Raley’s broke ground on a new grocery store in Truckee, California, which the company says is “an important addition” for its strategic growth plan.
The store was designed to deliver on Raley’s vision of “infusing life with health and happiness.” It will feature an extensive assortment of fresh, healthy food, including natural and organic offerings as well as an in-store casual dining experience.
“We designed this store to reflect the mountain heritage, while providing a modern shopping experience,” said Keith Knopf, Raley’s president and CEO. “We took extra time to ensure the local community was represented. This store will be a destination to gather and enjoy great food.”
The store decor will reflect architectural style that celebrates the High Sierra lifestyle with a modern, inviting presentation. Raley’s commissioned Mountain Forge to design a one-of-a-kind metal, hand-forged art sculpture. The table in the café will be made by a tree removed from the site and created by Raley’s cabinet shop. Other wood from the property will be locally milled and re-purposed for an A-frame gable and decorative wall cladding.
Raley’s is part of a larger development, Soaring Ranch, in partnership with JMA Ventures LLC. The new store will offer customers a modern shopping experience that will be a destination for community gathering and food for Truckee and the nearby communities. Other confirmed tenants include Truckee business, Mountain Hardware.
“We are excited about our partnership with Raley’s and the groundbreaking of Soaring Ranch” said Art Chapman, chair and a founder of JMA Ventures. “Our investment reflects our confidence in and commitment to the Town of Truckee and the North Lake Tahoe region.”
Additional project designs include a mezzanine, referred to as “McKinney Loft,” paying tribute to local hall of fame ski legend, Steve McKinney. The loft will offer comfortable seating overlooking the store and include a wine and beer bar. The store will have plenty of outdoor seating area, including three fireplaces.
The first phase of the Soaring Ranch development will be completed in mid-2020.