FreshEdge is a collection of produce and specialty food distributors, fresh-cut operations and a USDA kitchen, including Piazza Produce, Get Fresh Produce, Indianapolis Fruit, Papania’s, Garden Cut, Just Cut and Cibus Fresh. The consolidated entity is one of the largest independently owned fresh food distributors in the country, serving more than 2,000 customer locations across 18 states and distributing more than 30 million cases of fresh produce, proteins, specialty processed produce, USDA-certified grab-and-go offerings and specialty foods annually. Together, FreshEdge operates more than 400,000-s.f. of distribution and processing facilities with 1,200 employees and a fleet of more than 500 trucks.
FreshEdge will be led by Steve Grinstead, CEO, and Greg Corsaro, president and COO.
Grinstead has 40 years of experience in the food distribution industry, most recently as CEO of The Grinstead Group, following eight years as CEO of Pro*Act. Prior to Pro*Act, he was COO of Standard Fruit and Vegetable and president of Fresh America, a produce distribution management company. Grinstead is active in industry-wide organizations, serving as chairman of United Fresh Fruit and Vegetable Association and the United Fresh Foundation. He’s a longtime member of the Produce Marketing Association, National Restaurant Association and the Food Marketing Institute.
“This is an amazing opportunity to join one of the leading fresh food distribution platforms in the country,” Grinstead said. “Through our broad Midwest and Southern distribution platform, unique meat and seafood vendor relationships and extensive specialty food offerings, the FreshEdge companies provide full-service fresh food options to all its customers. FreshEdge has also devoted significant resources to growing its selection of value-added products and services and can provide a wide array of pre-cut produce, prepared foods and ready-to-eat products.”
Corsaro has been in the produce industry for 27 years, most recently as the CEO of IF&P Foods, the parent company of Piazza Produce, Indianapolis Fruit, Papania’s, Garden Cut and Cibus Fresh. Prior to his produce career, he worked as a certified public accountant for one of the Big Four public accounting firms and, later, in the private practice of law.
“Over the last several years, IF&P Foods has invested heavily in our management team, digital platform, warehouse facilities and logistics platform,” said Corsaro. “With the acquisition of Get Fresh Produce, the combined platform can integrate our facilities and combine our offerings to provide the freshest and most complete suite of products to all of our customers.”
Backed by private equity firm Rotunda Capital, FreshEdge expects to continue to build on its platform and leverage its infrastructure investments with selective acquisitions of distributors in desirable geographic locations and product categories.