Nissin Foods has debuted its newest addition to the Cup Noodles brand in the U.S.: Cup Noodles Stir Fry. As the first soupless offering from the brand, Cup Noodles Stir Fry was inspired by the rising popularity of Asian dishes from around the world. The noodle meal comes in a microwavable cup and is ready in only four minutes, allowing consumers to enjoy an authentic stir fry-style meal on-the-go, without extra preparation.
“At Nissin Foods, we value consumer feedback and are always looking to deliver new and exciting taste experiences to our growing fan base. After learning from consumers that they loved the idea of bringing Cup Noodles and stir fry flavors together, we knew we had to deliver,” said Jackie Park, VP of marketing for Nissin Foods, headquartered in Gardena, California. “With the introduction of Cup Noodles Stir Fry, fans have yet another delicious reason to keep coming back to the Cup Noodles brand.”
Cup Noodles Stir Fry is making history in the U.S. as the first Cup Noodles product that is not a soup. This product lineup is the newest offering from Cup Noodles since the 2017 launch of Cup Noodles Very Veggie, the first instant noodle cup with one full serving of vegetables. Cup Noodles Stir Fry comes in three flavors: Korean BBQ, Teriyaki Beef, and vegetarian friendly Sweet Chili—all of which are free of added MSG. Additionally, to create a seamless meal experience from start to finish, each package includes a unique variety of vegetables for added flavor and texture.
Cup Noodles Stir Fry can be found in Walmart stores nationwide beginning in September and in additional retailers in December.
Nissin Food Products Co. Ltd. was established in 1958 by Momofuku Ando, who invented the first instant ramen noodle in Japan. In 1970, they started Nissin Foods (USA) Co. Inc. in Gardena, California. introducing ramen noodles to U.S. consumers. In 1971, the company invented Cup Noodles, and revolutionized the industry by making it possible to package, prepare and serve noodles all in the same container. For more than 60 years, Nissin Foods has been providing consumers with quick and delicious meal solutions.
In the U.S., Nissin Foods USA develops and markets a variety of products including Top Ramen, Cup Noodles, Cup Noodles Very Veggie, Hot & Spicy, Chow Mein, Ramen Bowl, RAOH and Souper Meal.