Corporate Store News Health/Wellness Nonfood Southeast

SEG, Kruger Products Launch ‘Soft Tissue For A Big Issue’ Campaign

SEG Kruger

Southeastern Grocers Inc. (SEG), parent company and home of Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, launched the “Soft Tissue for a Big Issue” community donation program in partnership with Kruger Products. The grocer and paper product producer have teamed up to raise funds and awareness for the often overlooked need of tissue product donations to food banks throughout the community.

Through Nov. 5, all Bi-Lo and North Florida Winn-Dixie customers can make donations at local stores to support the campaign by rounding up at the store register or by donating White Cloud product packs directly to the donation drive bin in stores. All donations toward the “Soft Tissue for a Big Issue” campaign will be distributed to Feeding America affiliate food banks in local communities to provide bath tissue at no cost to those in need.

SEG logo, Kruger

Dewayne Rabon, SVP of merchandising-center store for SEG, said, “We are thrilled to team up with Kruger Products and the local community to help alleviate the need for this everyday essential item. While we heavily focus on fighting hunger in our local communities, we are also reminded that those in need of nourishment are often in need of basic hygiene items that are rarely donated. This donation program gives us all the opportunity to shed light on that big issue while filling a void in our food banks.”

This year, SEG has donated more than 15.2 million pounds of food to Feeding America and hosted nine pop-up mobile food pantries in the communities it serves. The grocer also wants to help fight the additional hardship families face in purchasing household items. The funds raised and products donated will directly benefit the one in three low-income American families who struggle to afford basic non-food household goods—including products related to personal care.

SEG KrugerCraig Baranyk, VP of Sales, Consumer Business USA at Kruger Products, said, “At Kruger, we are deeply committed to environmental sustainability and giving back to local communities. It’s an honor to rollout this program with Southeastern Grocers, and we are confident the strength and soft hearts of this community will help us provide strong, soft bath tissue to comfort and support many households in need.”

Government-funded food assistance programs do not cover the purchase of personal care items like toilet tissue, and it is reported by Feeding America that the inability to afford basic essentials places an emotional strain on parents and adults. Many express concerns about their household health and hygiene; nearly 50 percent of low-income families have reported that they often worry about whether they can meet the needs of their children. Feeding America also says others feel they cannot promote healthy habits with their children because they lack basic household essentials at home.

Kruger Products offers White Cloud bath tissue in all Bi-Lo and North Florida Winn-Dixie stores.

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