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Price Rite Marketplace Adds New Plant-Based Foods To Lineup

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Wethersfield, Connecticut-based Price Rite Marketplace locations are offering new plant-based options, including Perdue Chicken Plus nuggets, patties and tenders; Beyond Meat patties; and Pure breakfast patties.

“Many of our customers have been asking for these products as an alternative to traditional meat and chicken offerings,” said Jim Dorey, president of Price Rite Marketplace. “We are delighted to bring these high-demand options to shoppers and start filling this growing market segment.”

Beyond Meat Burger is a plant-based burger with no GMOs, soy or gluten. Pure plant-based breakfast patties are a source of protein, made with natural flavors and are dairy and gluten free; and Purdue Chicken Plus nuggets, patties and tenders blend cauliflower, chickpeas and plant protein, with each serving equal to one-quarter cup of vegetables. The nuggets, patties and tenders are made with 100 percent all-natural ingredients, white meat chicken and contain no antibiotics.

“Our customers expect us to deliver incredible values on items they want at prices they love,” said Dorey. “It’s part of our commitment to bring the best possible shopping experience to residents in the neighborhoods we serve.”

To date, 32 stores have already celebrated grand reopenings in Pennsylvania, Connecticut, Massachusetts, New York and New Hampshire. The remaining locations will celebrate grand reopenings this fall and in the spring of 2020.

Customers who visit the rebranded stores will find bright, revitalized décor, including market-style produce departments with fresh fruit, vegetables and organics. Each store will also include the new “Drop Zone” stocked with special surprise buys on must-have grocery and private label items, and lower prices that extend across hundreds of products.

The new concept stores feature a creative design. In addition, Price Rite Marketplace has lowered everyday prices on hundreds of items.

The new Price Rite Marketplace also offers a wider selection of Wholesome Pantry private label products with free-from, organic and gluten-free options; plus, a double-your-money-back guarantee on Price Rite Marketplace brand products. Brands such as Certified Angus Beef, Perdue’s No Antibiotics Ever Chicken, Wholesome Pantry organic chicken and Oasis Halal also are a part of the many “Fresh New Finds!” at the rebranded stores.

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