Wholesome Sweeteners has introduced Wholesome Allulose, a new natural ingredient that offers zero-calorie sweetness with no net carbohydrates or glycemic impact.
In a recent study published by the International Food Information Council Foundation, 77 percent of respondents were limiting or avoiding sugar in their diets. Allulose has zero calories, zero net carbohydrates, zero glycemic impact and doesn’t cause tooth decay. Wholesome Allulose is also Keto Certified and gluten free.
Wholesome’s Allulose is 75 percent as sweet as sugar and doesn’t have any of the bitterness associated with other sweeteners. It dissolves well and bakes well.
“We’ve seen health and diet trends come and go, but allulose is truly the sweetening ingredient we’ve all be waiting for,” said Nigel Willerton, CEO at Wholesome Sweeteners. “We are excited to offer a first-of-its-kind product that will support many people on their health journey.”
The new sweetener is Non-GMO Project Verified, vegan and kosher. It is available as granulated at SRP $8.99 (12-oz. BPA-free, recyclable pouch) and in liquid form at SRP $7.49 (11.5-oz. BPA-free, recyclable squeeze bottle).
Founded in 2001, the Sugar Land, Texas-based Wholesome brand offers Fair Trade, organic and non-GMO sugar, syrup, molasses, stevia and honey. The company also produces candy under the brand names Wholesome and Surf Sweets, its allergy-friendly brand.