Produce for Better Health Foundation (PBH) recently engaged with more than 11,000 food and nutrition professionals, including registered dietitians, at the Academy of Nutrition and Dietetics (AND) Food and Nutrition Conference and Expo (FNCE)—the world’s largest meeting of its kind, held in October. PBH introduced its new consumer call to action, Have A Plant, for the first time to dietitians through an in-booth photo experience, featuring member products including those from Del Monte Fresh, Seneca, Stemilt Growers, and Sun-Maid Growers of California.
“This group of professional influencers are exceptionally important because, in most cases, they are on the front line, recommending products directly to consumers in their day-to-day interactions—in person and online,” says Wendy Reinhardt Kapsak, MS, RDN, president and CEO of PBH. “We need this group on board to embrace a less prescriptive approach when it comes to suggesting eating more fruits and vegetables. We’ve heard from some of our influencer ambassadors who are dietitians that they love PBH’s new Have A Plant campaign, because it doesn’t seem so daunting and it gives them permission to be creative and more playful as they’re engaging with patients, clients and consumers. At the end of the day, we don’t have to convince dietitians that fruits and veggies are healthy and nutritious. Rather, they are craving our tools to help them communicate with their audiences that fruits and veggies can have more of an immediate payoff—boosting your health, and maybe even your mood.”
“We’re thrilled to be teaming up with such powerful partners as we debut Have A Plant among one of the largest influencer groups in the country,” says Katie Toulouse, marketing and communications director for PBH. “Only together can we make an impact in inspiring this essential group to spread the fruit and veggie love in a way that actually motivates behavior change. And who doesn’t want to cuddle up with produce.”