Eighty Aldi-exclusive Simply Nature products have earned the Good Housekeeping Nutritionist Approved Emblem. Simply Nature products are Non-GMO Project verified, free from 125 ingredients and many are organic. All Aldi-exclusive foods, including the Simply Nature line, are free of artificial colors, partially hydrogenated oils (PHOs) and added MSG.
Among the Simply Nature products to receive this symbol for their simplicity, transparency and innovation are Organic Grass-Fed Ground Beef, Organic Chicken Breasts, Organic 100 Percent Pure Avocado Oil, Organic Chicken or Beef Bone Broth, Organic Black Bean Spaghetti, Organic Quinoa and Knock Your Sprouts Off Sprouted 7-Grain Low-Sodium Bread. Shoppers can easily spot these Simply Nature products by looking for the green emblem on shelves.
Aldi says the Good Housekeeping Nutritionist Approved Emblem empowers consumers to make informed food choices knowing these Aldi-exclusive products have been carefully evaluated by registered dietitians at the Good Housekeeping Institute Food & Nutrition Lab.
“We know customers are looking for high-quality, healthy food choices at affordable prices. The Simply Nature brand delivers on both,” said Scott Patton, Aldi VP of corporate buying. “At Aldi, the Simply Nature brand is rooted in better-for-you ingredients, and we’re proud to have 80 Simply Nature products backed by the Good Housekeeping Nutritionist Approved Emblem.”
“The Good Housekeeping Institute is excited to continue working with Aldi to help make shopping for healthy food easier than ever,” said Laurie Jennings, director of the Good Housekeeping Institute. “The Good Housekeeping Nutritionist Approved Emblem shines a spotlight on products that meet a rigorous set of criteria established by our in-house registered dietitian, including a high level of nutrition, transparency on marketing claims and a focus on whole ingredients. Of course they have to taste good too, and needless to say, we’re big fans of every Aldi product we tested!”
The Good Housekeeping Nutritionist Approved Emblem is the latest of four honors earned by Aldi-exclusive brands from Good Housekeeping in the past two years. In 2019, more than 50 Little Journey products, the exclusive Aldi line of premium baby and toddler essentials, earned the Good Housekeeping Seal. Additionally, in 2018, the entire liveGfree line of everyday gluten-free foods received the Good Housekeeping Seal, as did more than 20 Never Any meats, which are certified by the USDA as raised antibiotic-free with no added hormones or steroids, and no animal byproducts (vegetarian fed).
The Good Housekeeping Seal is one of many recognitions and awards Aldi-exclusive products have earned. In fact, 1 in 3 Aldi-exclusive products is award-winning. (As of 12/19/2019, based on an audit of everyday, nationally distributed Aldi-exclusive branded products)
Aldi operates more than 1,900 U.S. stores in 36 states.