Dallas-based Rocky Mountain High Brands, a company specializing in health and wellness products, made the following changes to the company’s slate of officers and directors. David M. Seeberger has been named president and CEO. Michael Welch remains chairman of the board and has been named chief operating officer.
Charles (“Chuck”) Smith has been re-elected to the board of directors and will serve as president and CEO of the newly formed subsidiary, Rocky Mountain Productions Inc.
“With the acquisition of Raw Pharma and the growth of the company into manufacturing, the board of directors felt that it was important to reallocate responsibilities to best address the company’s new opportunities,” Welch said. “Mr. Seeberger was instrumental in successfully closing this acquisition and has a long history with the company. I look forward to working with him in his new role.”
Seeberger said, “I look forward to taking on new challenges and continuing to work with Michael Welch, Chuck Smith and the rest of our team. We are very pleased to have Chuck returning to the company and are fortunate to have a strong, dedicated management team to capitalize on the company’s potential in both beverages and hand sanitizer.
“The hand sanitizer business is a three-prong business. The company must establish a supply of bottles and caps at a reasonable cost available in a reasonable time frame, a supply of hand sanitizer gel and a co-packing facility. The acquisition of Raw Pharma provides us with the co-packing facility. We are establishing relationships with strategic partners for a steady supply of both bottles and caps and hand sanitizer gel. With the demand in the marketplace, we are already creating a pipeline of opportunities to generate revenue from our facility,” Seeberger said.
The company recently entered the hand sanitizer market because of the demand created by the COVID-19 pandemic. Currently, it fills hand sanitizer manufactured by other companies for private label clients at its recently acquired manufacturing facility in Plano, Texas.