Executive News West

Stater Bros. Promotes Industry Veterans Luna, Stoffel

Stater Bros. Luna and Stoffel
Bertha Luna and Paul Stoffel

San Bernardino, California-based Stater Bros. Markets has promoted two of its longtime employees. Bertha Luna has been named regional VP of retail operations, and Paul Stoffel has been named VP of marketing.

In her new role, Luna will continue to report to Stater Bros. Markets EVP of Retail Operations Keith Thomas. She now will lead the retail operations for a regional area served by Stater Bros. Markets. Stater Bros. Luna

“Bertha is a well-respected and valuable member of our management team,” stated Pete Van Helden, Stater Bros. Markets CEO. “This promotion recognizes her outstanding leadership skills and dedication to providing our valued customers with the best shopping experience in Southern California.”

Luna has been a member of the Stater Bros. family for 20 years and has more than 32 years of experience in the retail grocery industry. She began her career in the retail grocery industry in 1988 as a courtesy clerk at Lucky Stores. She joined Stater Bros. in 1999, during the acquisition of Albertson’s and Lucky Stores.

Luna’s career with Stater Bros. Markets started as a store manager at the company’s Fullerton location. In 2000, she was promoted to retail grocery supervisor and in 2006, she was promoted to retail district manager. In 2014, Luna transitioned to the position of director of diversity, and in 2017 reassumed the role of retail district manager. In 2018, she was promoted to senior director of retail operations, her most recent position.

Luna earned a bachelor’s degree in human resource management from Western Governors University and is also a graduate of the University of Southern California (USC) Food Industry Executive Program. Additionally, she serves on the company’s Refresh Committee, Energy and Sustainability Committee and E-commerce Committee.

In his new role, Stoffel will continue to report to Stater Bros. Markets EVP and Chief Marketing Officer Dennis McIntyre. He will lead the strategic planning, development and execution of Stater Bros. Market’s center store category management initiatives, procurement, master data management (MDM) and the company’s store brand quality assurance program.

“Paul is a well-respected and a valuable member of the Stater Bros. Family,” Van Helden said. “Paul consistently demonstrates strategic focus and forward-thinking. I have confidence in his leadership and vision to help move the business forward.”

Stoffel has more than 23 years in the retail grocery industry. He began his career at Stater Bros. Markets in 1997 as a courtesy clerk at the company’s Arlington location in Riverside and held the positions of meat wrapper and clerk before being promoted to the Merchandising Department at the corporate office in 2005. Stoffel was promoted to inventory analyst in the Marketing Department in 2006 and continued to advance in the Marketing Department, where he held the positions of inventory analyst supervisor, buyer – merchandiser and director of category management. In 2019, he was promoted to senior director of marketing, his most recent position.

Stoffel earned a bachelor’s degree in business management from California State University, San Bernardino, and is also a graduate of the University of Southern California (USC) Food Industry Management Program.

Stater Bros. is the largest privately-owned supermarket chain in Southern California and the largest private employer in both San Bernardino County and Riverside County. It currently operates 171 supermarkets and there are approximately 18,000 members of the Stater Bros. Markets family.

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