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United Fresh Launches New Program To Kick Off 2021

United Fresh re-fresh

United Fresh Produce Association is launching the United re-Fresh Experience, a monthly series of events in January 2021.

“Despite the trials and tribulations across our supply chain in 2020, we’re all ready to turn the corner into brighter days,” said Tom Stenzel, president and CEO of United Fresh. “The new United re-Fresh Experience will help companies and teams explore what we’ve learned this year to build a stronger future, and what new and innovative opportunities lie ahead in 2021.”

Ten sessions spread across the month will bring together peers across the industry in a new and unique way. Experts will present concepts to forge success in both personal and business environments, followed immediately by break-out peer-to-peer discussions to share innovative strategies coming to life in 2021.

Among the session topics to be addressed:

  • Solutions for Personal Well-Being in Stressful Times;
  • Combining Remote and In-Person Work Environments for Success;
  • Enhancing Diversity and Equality Within Your Company and Our Industry;
  • Creating Flexible Supply Chains to Withstand Future Challenges;
  • Building Sustainability Into Your Operations;
  • Assessing the Impact of the Presidential Election;
  • Managing Food Safety Through Disruption and Crisis;
  • Creating Impulse Buying in Online Produce Sales;
  • Adopting Direct-to-Consumer Sales Opportunities; and
  • Rebuilding the Restaurant and Hospitality Sector.

The 2021 United re-Fresh Experience Advisory Council will be co-chaired by Kristen Reid, EVP of MIXTEC Group, and Claudia Pizarro-Villalobos, marketing and communications with D’Arrigo California.

“The United re-Fresh Experience allows our industry to start the year with enthusiasm and an open mind as we navigate new ways of operating,” said Reid. “Claudia and I look forward to working with our peers and the United Fresh team to bring the strongest possible experience to the industry.”

United Fresh members can register for all 10 sessions at a discount price of $795, or at $100 per individual session a-la-carte. Sessions will be recorded and available on-demand for all registered attendees.

To subscribe for the full United re-Fresh Experience this January, visit unitedfresh.org.

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