Rollin’ n Bowlin’, a ready-to-blend smoothie and açaí brand, continues to expand its reach to new consumers across the U.S. by signing with health food distributor KeHE. The partnership will introduce Rollin’ n Bowlin’ to eight KeHE distribution centers in Illinois, California, Texas, Florida, New Jersey, Indiana and Oregon.
“KeHE’s mission to ‘serve to make lives better’ aligns perfectly with our mission of spreading healthy vibes,” said Rollin’ n Bowlin’ co-founder Sophia Karbowski. “We are ecstatic to be partnering with KeHE to make our product more readily available to consumers who want to enjoy Rollin’ n Bowlin’ anywhere they go.”
Rollin’ n Bowlin’ is a part of KeHE’s new program, Elevate, which is designed to nurture emerging brands to maximize their growth and success potential in the marketplace. As a part of its commitment to innovation and speed to market, KeHE will support its retail partners by continually fulfilling consumers’ desire for innovation.
“Rollin’ n Bowlin’ is a prime example of a company that is truly serving the needs of the customer of today. By offering nine delicious flavors that are vegan, GMO-free, dairy-free, gluten-free, soy-free, they are filling a very specific need in the ready-to-blend smoothie market,” said Christina Schmidt, associate category manager for KeHE.“We look forward to helping introduce the brand to new retailers across the U.S.”
The company was founded in 2017 by two Texas Christian University graduates who were determined to bring a healthy food alternative to their campus. It began serving açaí bowls on college campuses, but quickly added a business model selling packaged products in grocery retailers and online during the COVID-19 pandemic. Rollin’ n Bowlin’ is the only ready-to-blend frozen smoothie brand on the market to include açaí, pitaya and fresh nut butter options that can also function as an açaí bowl or smoothie depending on how much liquid is added.
“We never thought 2020 would have turned out the way it did, but our team is humbled to be able to continue evolving Rollin’ n Bowlin’ to this next phase,” said Rollin’ n Bowlin’ co-founder Austin Patry. “I can’t wait to see what the next step is for our brand as we continue to tap into new channels thanks to KeHE.”
The açaí bowls and smoothies can currently be found at Tony’s Fresh Market and Kramer Foods in the Chicagoland area, as well as all Central Market stores across Texas and Royal Blue Grocery in Dallas. Customers can also find them at several college campus storefronts including Texas Christian University, Loyola University of Chicago, Tulane University and the University of Denver.