After appearing on ABC’s “Shark Tank” in 2020, Bridgeville, Delaware-based The Frozen Farmer’s frozen desserts are cropping up in freezers nationwide. The company secured a partnership deal with Shark Tank’s Lori Greiner, and its progress will be featured in a business update episode airing at 8 p.m. on May 14.
“Our inspiration for this line was rooted from our own third-generation family farm,” said co-founder Katey Evans of the company’s recipes. “Our ultimate goal is to build a more sustainable food system, connecting us all in the fight against food waste through an incredible collection of delicious frozen treats.”
The Frozen Farmer uses upcycled fruits that are not fit for grocery store shelves and turns them into frozen desserts. Frobert is The Frozen Farmer’s signature blend of ice cream and sorbet that has less fat, calories and sugar content than traditional ice cream and is made in a smart, sustainable way without sacrificing flavor or creaminess. The Frozen Farmer has also brought to market a vegan-friendly, plant-based line of sorbets that are dairy-free, gluten-free and fat-free — and have 70 calories per pint.
“The Frozen Farmer has skyrocketed since I was first on Shark Tank,” said Evans, who operates The Frozen Farmer with her husband, Kevin, and mother, Jo Ellen Algier. “Our company has seen incredible sales demand, and we’re excited to introduce a whole new line of innovative flavors unlike anything else in the ice cream category.”
Beginning this month, The Frozen Farmer will be available in nearly 4,000 Walmart locations nationwide. The Frozen Farmer has created an exclusive Strawberry Cheesecake Frobert found only at Walmart.
In addition to Walmart locations, The Frozen Farmer is sold at other major retail partners, including the Kroger Co. Family of Stores, Stop&Shop, Giant Martins, Giant Foods and select ShopRite locations and online, which has a new search tool to help consumers find a nearby store.