Idahoan Foods is embarking on a “Mashed in America” tour, which runs through August 2022. Providing sports fans, concert goers and more with the world’s first immersive mashed potato sampling experience, the Idahoan tour will include stops at NASCAR races, NFL events, NCAA football and basketball games, music festivals and grocery stores across the country.
Visitors will enjoy free samples of Idahoan’s top products – Buttery Homestyle, Four Cheese and Loaded Baked Mashed Potatoes. Additionally, guests can participate in potato-themed experiences, including an interactive “Mash a Potato” arcade-style game and potato cornhole. They will also have the opportunity to take their followers along on the journey by capturing a shareable selfie as a “couch potato.” 
The “Mashed in America” tour kicked off at the NASCAR Cook Out Southern 500 at Darlington Raceway in South Carolina and will have stops at additional NASCAR tracks, including Richmond International in Virginia on Sept. 10 and Bristol Motor Speedway in Tennessee on Sept. 16. Other tour stops throughout the year include the CMA Fest in Nashville, NFL and NCAA games and Musikfest in Pennsylvania.
“At Idahoan Foods, we’re passionate about spreading our love of mashed potatoes,” said Wes Myer, director of retail marketing for Idahoan Foods. “When it comes to Idahoan products, tasting is believing. We’re excited to invite both loyal customers and soon-to-be fans alike to enjoy free samples of Idahoan Mashed Potatoes during the Mashed in America tour.”
Idahoan starts with 100 percent real Idaho potatoes from local growers, and then washes, peels, boils and mashes them. After cooking each batch, it fresh-dries the mashed potatoes so they’re ready to prepare in minutes.
Idaho Falls, Idaho-based Idahoan Foods is working with experiential agency Entertainment 3Sixty to produce the experience. For more information about the tour, visit idahoan.com.
