WOWorks, the parent company of good-for-you restaurant brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, is continuing its partnership with The Giant Co. with plans to open four new locations which include two Saladworks and Frutta Bowls co-branded restaurant store-within-a-store locations.
WOWorks recently opened a new co-branded Saladworks and Frutta Bowls location inside the Giant store located at 2201 Cottman Ave. in Philadelphia. A second co-branded Saladworks and Frutta Bowls location opened at a newly remodeled Giant store at 7150 Hamilton Blvd. in Trexlertown, Pennsylvania.
In addition, a new Saladworks location recently opened in the newly remodeled Giant store on 2300 Linglestown Road in Harrisburg, Pennsylvania.
“We are thrilled to launch this Saladworks and Frutta Bowls co-branded restaurant inside Giant, as this showcases how we can open our two great healthy-halo brands together needing only 200 square feet – a perfectly sized restaurant for grocery stores,” said Kelly Roddy, CEO of WOWorks. “This grocery store model is gaining traction because they are quicker to build out and open, have attractive back-end efficiencies and give customers more menu options covering all dayparts to help increase store foot-traffic.”
This introduction of the Saladworks and Frutta Bowls co-branded model is part of WOWorks store-within-a-store growth strategy focused on opening multiple restaurant brands together in non-traditional locations. This results in design and buildout flexibility and greater efficiencies due to shared back-end operations and equipment.
On Dec. 10, WOWorks opened its first franchisee owned store-within-a-store Frutta Bowls location in the Giant at 4377 Swamp Road Doylestown, Pennsylvania. Jordan Rideout and Curtis High are owners of eight Saladworks locations throughout Pennsylvania and Delaware, and this will be their first Frutta Bowls restaurant and first store-within-a-store location.
“We are excited to offer Giant customers’ Frutta Bowls’ menu of fresh healthy smoothies, bowls and bites,” said Rideout.
WOWorks is actively seeking qualified franchise partners interested in multi-unit and single-unit ownership, preferably individuals with business experience and/or franchise experience, and a passion for serving guests.
WOWorks was formed in 2020. Fully owned by Centre Lane Partners LLC, WOWorks’ portfolio consists of: Saladworks, a fast-casual salad brand; Frutta Bowls, a restaurant franchise serving a variety of superfood bowls, fresh fruit smoothies, protein bites and more; Garbanzo Mediterranean Fresh, a Mediterranean restaurant concept; and most recently, The Simple Greek, which offers a fresh and healthy take on traditional Greek recipes in a fast-casual setting.