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American Frozen Food Institute Kicks Off March’s Frozen Food Month

American Frozen Foods Institute

March is Frozen Food Month, an important reminder that frozen foods are a convenient and delicious way to eat healthily within a family’s food budget, according to the American Frozen Food Institute. 

AFFI highlights the benefits of frozen food with its 2022 Frozen Advantage Toolkit.

“The frozen category feeds 99.4 percent of American households and fuels the American economy by providing 670,000 jobs,” said Alison Bodor, president and CEO of the American Frozen Food Institute. 

“Whether it’s wild blueberries farmed for generations in Maine, vegetables grown with pride in the Pacific Northwest or the authentic taste of Asian flavors made in the Midwest, AFFI is proud to represent the many ways frozen feeds the American economy. During March’s Frozen Food Month, and throughout the year, frozen foods help American families eat healthily, especially during this period of food inflation and supply chain disruption.”

The advantages include:

  • Frozen foods are nutritious: Fruits and vegetables are harvested and quickly flash-frozen within hours to lock in key nutrients, vitamins and minerals like Riboflavin, Vitamins C and E, Calcium, Magnesium, Zinc, Copper, Iron, Fiber, Phenolics.
  • Frozen foods reduce consumer food waste: Frozen foods don’t spoil in the freezer so consumers can eat all that they buy; unused portions can be returned to the freezer to be used for another meal. This reduces food waste and saves families money.
  • The frozen food aisle is packed with affordable healthier choices: Grocery stores now stock a wide array of healthier frozen foods with fewer calories, less saturated fat, sugar and sodium, and more fiber and whole grains.
  • Frozen foods are easy to prepare: They help families save time cooking and cleaning in the kitchen so they can spend more time together at the table.

The American Frozen Food Institute has developed resources that are helpful in understanding the important role frozen food plays in a healthy eating pattern. For more information, check out the Frozen Advantage, a comprehensive resource guide along with their various toolkits.

For more information and to view AFFI’s March’s Frozen Food Month toolkit, click here.

The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace. 

For more information, visit affi.org.

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