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SpartanNash, Specialty Food Partners Team Up To Expand Food Offerings


Grand Rapids, Michigan-based SpartanNash has expanded its specialty and local food selection for independent grocers and customers through a partnership with Specialty Food Partners and a new online platform called SpartanNash SpecialtyDirect.

SpartanNash SpecialtyDirect delivers enhanced offerings and empowers SpartanNash’s 2,100 independent grocer customers to seamlessly browse thousands of newly available product options, place orders and pay consolidated invoices. As grocers face growing demands from shoppers seeking new, unique and local specialty products, this seamless process will save retailers time and operational resources in sourcing those items.

“It’s our promise to continue bringing the best innovation for our customers as shopping habits evolve,” said Bennett Morgan, SpartanNash SVP and chief merchandising officer.

“We’re here to ensure independent grocers have everything they need to respond to their customers’ tastes and preferences, without taking away from their valuable time spent managing their grocery stores, servicing their shoppers and supporting their in-store team members. As a customer-focused food solutions company, this is just another distribution benefit we can offer our independent customers to deliver on the ingredients for a better life.”

SpartanNash worked with SFP to update the back-end system to ensure a seamless technology solution, including proper invoice flow, easy ordering and clearly communicated deliveries. SpartanNash SpecialtyDirect makes independent grocery customers more competitive by increasing access to the specialty, seasonal and local items to tailor their product assortment.

“I have already begun ordering products from SpartanNash SpecialtyDirect, and I would recommend it to any store wanting to offer unique items,” said Alison Steele, owner of Niwot Market, based in Niwot, Colorado – an independent grocery customer of SpartanNash. “I have found some specialty items that I can’t procure anywhere else, and I found them easy to order on the website.”

SpartanNash is a distributor, wholesaler and retailer with a global supply chain network. Its customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.

SpartanNash distributes grocery and household goods, including fresh produce and its Our Family portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti, Korea and Japan.

The company owns 145 supermarkets – primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market – and shares its operational insights to drive solutions for its food retail customers.

For more information, visit spartannash.com.

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