Grand Rapids, Michigan-based Meijer customers have diverted more than 1 million pounds of potential food waste through its Flashfood sustainability initiative.
Since the program’s expansion across the Meijer footprint in 2021, customers have purchased more than 1 million pounds of food nearing its sell-by date at a discount, preventing it from potentially entering landfills. The initiative represents the retailer’s commitment to offering sustainability and value to its customers
“We’re pleased to see that customers are taking advantage of the Flashfood program,” said Todd Weer, SVP of stores for Meijer. “Making sure that good food doesn’t go to waste at Meijer is the right thing to do for our communities and our customers.”
Meijer launched Flashfood as a pilot program in November 2019 at a handful of its supercenters in Metro Detroit. After reducing in-store food waste by 10 percent, Meijer expanded the offering to all its stores in 2021. To date, an estimated 255 Meijer supercenters have Flashfood.
Through the Flashfood app, customers can purchase food nearing its sell-by date, including meat, produce, seafood, deli, dairy and bakery products at up to 50 percent off. Customers can then pick up the food from a designated refrigerator or storage rack located at the front of Meijer stores.
Flashfood is a Canadian-based company that allows retailers to upload surplus close-dated grocery items to an app that are available for purchase. Customers can go to the app, select a Meijer store, choose items they want to purchase and pay for them directly on the app. Then, they can go to the store to pick up their items and confirm their order with customer service.
“Minimizing food waste is a priority for us at Meijer and we’re constantly looking for ways to cut down on landfill use and the production of greenhouse gases,” said Erik Petrovskis, director of environmental compliance and sustainability at Meijer. “Flashfood has been an exciting addition to our stores and I’m happy to see that the program is so effective in benefiting not just the environment, but also our customers.”
The retailer recently announced its goal to reduce carbon emissions by 50 percent by 2025. As part of this commitment, the retailer is investing in renewable solar energy. Meijer will also hold its first Sustainability Supplier Summit in June.
To learn more, visit meijercommunity.com.