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Frieda’s Speciality Produce Offers Lychees And Rambutans This Season

Frieda's

Los Alamitos, California-based Frieda’s will carry and distribute lychees and rambutans during this year’s season. Limited-edition lychees from Mexico are available and the crop of Rambas Rambutans has already made it to market.

The company recommends carrying Rambas Rambutans alongside lychees for the season. In fact, on average, retailers that carried both lychees and rambutans at the same time sold 70 percent more dollars per store vs retailers that carried just one of these items.

These retailers sold three times more units and saw almost 90 percent growth across these items over the previous year, compared to retailers that only carried one of the two tropical fruits – which saw a sales growth of 26 percent over the previous year.

“Lychees and rambutans make a powerful statement together and act as a draw for shoppers that may be hunting for something new to try,” said Alex Jackson, director of sales for Frieda’s Branded Produce.

“Just like carrying multiple colors of grapes or several kinds of berries, when shoppers see a display of rambutans and lychees, they are more likely to pick up both – which drives the increase in total units per store per week.”

From kiwifruit and dragon fruit, to Stokes Purple sweet potatoes and habanero peppers, the company has introduced more than 200 fruits and vegetables to the U.S. marketplace. Founded by Caplan, the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins.

For more information, visit friedas.com.

For more produce news from The Shelby Report, click here.

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