Austin, Texas-based Grocery TV, the largest digital advertising network in U.S. grocery, is adding 2,600 point-of-sale displays to its network through a new partnership with Southeastern Grocers, which includes regional brands Fresco y Más, Harveys Supermarket and Winn-Dixie stores.
“SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers,” said Marlow Nickell, co-founder and CEO at Grocery TV. “We’re excited to have them join our network and expand Grocery TV’s footprint in the Southeast.”
The partnership marks a milestone for Grocery TV as it continues to make it easier for brands to reach their audiences through in-store retail media.
“We are always looking for innovative opportunities to reach our customers throughout the Southeast,” said Adam Kirk, SVP of marketing operations for Southeastern Grocers. “We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores.”
With more than 16,000 displays, the company is a large digital advertising network, where brands are able to leverage their advertising channel to reach their audience with verified impressions in a brand-safe, high-traffic environment.
Integrated with major DSPs such as the Trade Desk and Yahoo DSP, Grocery TV makes it easy for advertisers to add digital out-of-home to their media mix and establish a high-frequency touchpoint with their audience. The company expects to add 6,000 displays by the end of 2022.
For more information, visit grocerytv.com.
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