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Reed’s Launches Zero Sugar Stormy Mule Beverage


Norwalk, Connecticut-based Reed’s, owner of a portfolio of handcrafted ginger beverages, has launched its Zero Sugar Stormy Mule across the West Coast.

The Stormy Mule is naturally brewed with fresh ginger root and natural rum flavor with no added sugars. The beverage contains 7 percent alcohol and a light-spice profile with no artificial colors, gluten, GMOs or caffeine.

“With the strong customer acceptance and sell through of our Zero Sugar Classic Mule launched in June 2020, we felt it was a natural next step to continue expanding our alcohol RTD portfolio,” said Norman E. Snyder, CEO. “We are initially launching our Stormy Mule in the West Coast and plan to continue expanding distribution with our channel partners into new regions throughout the year.”

Reed’s Zero Sugar Stormy Mule is available in-store at locations throughout the West Coast, including Arizona, New Mexico, Oregon and Washington. The Stormy Mule retails at $11.99- $14.99 for a four-pack of 12 ounce cans and $2.99-$4.99 for a single 16 ounce can.

Established in 1989, Reed’s creates craft beverages under the Reed’s, Virgil’s and Flying Cauldron brand names. The company’s beverages are sold in more than 45,000 stores nationwide.

Crafted using real ginger and premium ingredients, the Reed’s portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules, ginger shots, and ginger candies. The brand has recently successfully expanded into the zero-sugar segment with its proprietary, all-natural sweetener system.

For more information, visit reedsmule.com.

For more beverage news from The Shelby Report, click here.

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