Irving, Texas-based 7-Eleven has announced the launch of 7Collection, an online merchandise shop curated for its fans.
The shop features exclusive apparel and accessories inspired by 7-Eleven and its fan-favorite products – like Big Gulp and Slurpee drinks – that customers can’t find anywhere else.
The 7Collection shop offers shoppers items like vintage tees, hats and an assortment of memorabilia.
7-Eleven is kicking off the celebration with two merchandise drops:
- An ode to the popular #CarsOf7ELEVEn hashtag, this collection has speciality threads, trucker hats, car decals and coffee-scented air fresheners debuted in Model 711.
- A celebration of the internationally recognized frozen beverage enjoyed by fans for more than 55 years, the Slurpee Collection features retro and modern Slurpee drink apparel, accessories and collectibles. Customers can match swag to a Slurpee drink and receive $1 small Slurpee drinks.
“Over the past 95 years, 7-Eleven has become more than just a convenience store. It’s a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers – and an essential staple in our customers’ lives,” said Marissa Jarratt, 7-Eleven EVP and CMO. “We hope this swag serves as another reminder to our customers that we’re always here to help make their day a little more awesome.”
Customers can join 7Rewards, the loyalty program found in the 7-Eleven app where people can earn points on most purchases.
The 7-Eleven app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com.
For more company news from The Shelby Report, click here.