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C&S Wholesale Grocers Builds AI-Powered Distribution Model


Tata Consultancy Services has been chosen by Keene, New Hampshire-based C&S Wholesale Grocers to build a new operations platform on Google Cloud to reduce the company’s carbon footprint and enhance the customer experience.

C&S has partnered with TCS to reimagine its operations platforms, including customer experience and grocery distribution. TCS will lead the company-wide project and help C&S establish a new cloud-based architecture that will unify its current systems. Using artificial intelligence and machine learning, C&S’s new operations platform will monitor traffic patterns and identify optimal distribution routes, reducing food waste and increasing fuel efficiency.

“With more than 104 years in the rapidly changing grocery industry, the foundation of C&S’s success has been our ability to adapt and innovate ahead of market trends to better serve our customers. It’s this legacy that drives our unrelenting focus on innovative go-to-market strategies and customer service,” said Bob Palmer, CEO, C&S Wholesale Grocers. 

“Both TCS and Google Cloud are making it possible to implement a platform that supports our operational sustainability goals to ensure a healthy planet now and for future generations.”

The Google Cloud platform will help C&S streamline its operations by providing the infrastructure flexibility to support the company’s sustainability initiatives and growth strategy. TCS will help reduce C&S’s carbon footprint by migrating its data center workloads to the carbon-neutral infrastructure of Google Cloud.

The platform will help C&S provide best-in-class tools and capabilities to its employees to achieve operational excellence and growth – much of which is made possible by bringing self-service solutions to IT and customer service touchpoints. The deployment also will offer C&S the scalability needed to drive long-term business growth.

“The TCS-designed platform will enable more predictable deliveries, especially during seasonal peaks, helping distributors and retailers better manage their inventory while ensuring that the products most in demand are supplied on-time,” said Amit Bajaj, president, TCS North America. “Additionally, the solution helps support C&S’s sustainability goals of reducing food waste and carbon emissions.”

President of the Americas at Google Cloud Kirsten Kliphouse said, “Through its work with Google Cloud and TCS, C&S will apply innovative technologies like AI, ML and data analytics to modernize its extensive distribution network and operations, while running its business on the cleanest cloud in the industry. We’re proud to partner with C&S and TCS to help address important business challenges that lessen food waste and enable more eco-friendly operations.”

To learn more about the grocer, visit cswg.com.

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  • C&S with assets like Symbotic and a mind toward technology at every turn becomes a reliable grocery wholesale partner. It will be interesting to see what the next 3-5 years brings in customer programs and growth.

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