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ASMI Reports Consumers Are Interested In Seafood Education

Alaska seafood

In celebration of National Seafood Month, the Alaska Seafood Marketing Institute has released its latest effort to help consumers “Make the Wild Choice.” 

When shopping for seafood, the best ways to know if the seafood is sustainable are a labeled source and sustainability certification or asking the retailer. Studies show that 82 percent of consumers prefer seafood that is wild and sustainable, but are seeking clarity on how to ensure what is on their plate is the best choice.

ASMI is working with the Alaska Seafood Ambassador network to educate consumers through a nationwide social sweepstakes.

Alaska Seafood Ambassadors include the most influential seafood and food industry experts, chefs, retailers, dietitians and fishermen, including Melissa King, Top Chef All-Stars winner, and Tracy Welch, a lifelong Alaskan and commercial fisherman. Alaska Seafood Ambassadors will provide education, shopping tips and recipe inspiration through social media and at AlaskaSeafood.org.

“Some people are intimidated by seafood, but I think it’s easier and faster to cook than almost any other protein. The key is starting with high quality seafood, which is why I love working with wild Alaska seafood,” King said.

“The wild and natural environment of Alaska produces flavorful seafood that does a lot of the work for you. Any Alaska species is delicious with something as simple as olive oil, lemon and fresh cracked pepper, or you can experiment with more adventurous flavors, like yuzu koshu.”

ASMI is also offering consumers a chance to win a trip for two to Alaska to experience the source of wild seafood firsthand. To enter, follow @AlaskaSeafood on Facebook and Instagram and comment on the sweepstakes post, sharing why you “Make the Wild Choice” by Nov. 18.

The prize is provided in partnership with Travel Alaska with roundtrip airfare provided by Alaska Airlines. Additional sweepstakes partners include Baycrest Lodge, AJ’s Oldtown Steakhouse & Tavern, Captain Pattie’s Fish House, Homer Chamber of Commerce, Land’s End and The Green Can.

“As a lifelong Alaskan and commercial fisherman, I understand the importance of knowing where your seafood comes from. I’ve dedicated my life to ensuring that wild Alaska seafood is available for future generations, both here in Alaska and across the globe,” Welch said.

“An easy way to know you are choosing the best wild, sustainable fish is simply to choose seafood from Alaska, since all seafood out of the state is guaranteed wild and sustainable.”

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