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The Fresh Market Prepares For Thanksgiving, Black Friday

The Fresh Market

Greensboro, North Carolina-based The Fresh Market is preparing for the Thanksgiving and Black Friday with new food options and coupons.

The food retailer is offering recipes and several heat-and-eat meals for Thanksgiving. The meals will come in free reusable thermal boxes and can be ordered in advance in the retailer’s stores for pickup through Nov. 21.

Fresh Market

“This Thanksgiving, our goal at The Fresh Market is to help our guests create special memories over food,” said Jason Potter, CEO. “Our heat-and-eat, ready to serve meals are great options for those who want a gourmet meal but don’t want to spend a lot of money. We’re also a one-stop-shop for those looking to cook their holiday meal at home.”

The retailer is offering:

  • Ultimate Holiday Meal – cooked turkey, boneless sliced ham, Yukon Gold whipped potatoes, traditional herb stuffing, homestyle turkey gravy, roasted butternut squash with pecans and cranberries, green bean medley, cranberry relish with walnuts and soft golden dinner rolls.
  • Traditional Holiday Meal – cooked turkey, Yukon Gold whipped potatoes, traditional herb stuffing, homestyle turkey gravy, cranberry relish with walnuts and soft golden dinner rolls.
  • Prime Rib Meal – cooked prime rib, mascarpone whipped potatoes with rosemary, green bean medley and The Fresh Market horseradish aioli.
  • Essential Ham Meal – boneless sliced ham, white cheddar scalloped potatoes, green bean medley, roasted butternut squash with pecans and cranberries and cranberry relish with walnuts.
  • Essential Holiday Meal – cooked turkey breast, Yukon Gold whipped potatoes, traditional herb stuffing, homestyle turkey gravy and cranberry relish with walnuts.
  • Holiday Ham Meal – spiral sliced bone-in honey ham, white cheddar scalloped potatoes, green bean medley, roasted butternut squash with pecans and cranberries, cranberry relish with walnuts and soft golden dinner rolls.

The Fresh Market is also inviting its one million Ultimate Loyalty Experience members to help make a difference this Black Friday weekend by participating in the Members Helping Millions Initiative to provide more than one million meals to people in need.

There are two ways for shoppers to do so:

  • Ultimate Loyalty Experience members who shop along with other Loyalty Members will contribute to how much The Fresh Market will donate. The below scale demonstrates that the more members who shop Black Friday weekend, the more meals The Fresh Market will help provide to Feeding America:
    • 250,000 members shopping will help provide = 250,000 meals;
    • 500,000 members shopping will help provide = 500,000 meals; and
    • 1 million members shopping will help provide = 1,000,000 meals.
  • For every $100 spent by Loyalty Members on The Fresh Market gift cards, the retailer will donate $10 which is enough to help provide 100 meals to Feeding America.

Additional resources, including recipes and decorating tips, can be found in The Fresh Market’s November Magazine.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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